In this Fast Forward interview, Home Health Care News sits down with Mandira Singh, SVP PointClickCare of Marketing and Operations for Acute and Paid Businesses, to learn about the key technologies and practices that drive marriage profiles of consumers, patients and individuals. in home care.
During the conversation, Singh also discusses how the pandemic has accelerated this transformation while also offering his prediction on where these trends will lead healthcare and home care professionals in the years to come.
HHCN: Tell me a bit about your journey to this role.
Singh: I joined PointClickCare after the acquisition of Collective Medical, where I served as Chief Operating Officer. Prior to that, I led the product and product strategy of the company. I have worked in health technology my entire career, helping to grow health technology companies in the acute and paid markets, and now the long term and post acute segments at PointClickCare.
Fast forward. Where do you see yourself and PointClickCare in three years?
I think we’re at a really exciting inflection point from a business perspective. The combination of Collective and PointClickCare gave us the ability to really connect all the different points of care. Collective brings a health plan and an acute perspective, and PointClickCare is a giant in post-acute and long-term care; the opportunity to truly follow the patient and coordinate across the continuum is incredible.
I see us having this experience and helping all stakeholders in the patient’s health journey to collaborate with each other. This is an opportunity to influence and address key gaps in the patient journey and to strengthen the engagement of all stewards of patient health. The platform solves key issues and I’m very happy to be a part of this journey.
What do you think will be the biggest challenge during this time?
When you have an ambitious goal of connecting every node in the healthcare continuum, solving a problem for each one, fostering depth of engagement, and fostering inter-continuum collaboration, you can’t do it. happen overnight.
If you don’t focus your energies you end up doing a bit for everyone, but fail to drive true transformation. We’ve been successful because we don’t take responsibility for fixing our users’ issues lightly. We solve a real problem for every node we support, creating a more productive and healthier network. For me, the biggest challenge is to continue to focus on this and the next group of vendors ahead of us. If you don’t take the time to do this, the basis of this healthy network will weaken.
What do you think is the biggest source of healthcare disruption we’ll see over the next three years?
The events of the past year will play a major role in this determination. Over the next three years, I want to see what trends will persist as we exit this pandemic.
Are we going to continue living in a world where we question assumptions about what should happen in person? I think this opens up a whole new avenue of disruption. Telehealth is no longer a shiny object; it is table stakes. The next frontier will be determined by how we think about the security associated with all of our cloud healthcare interactions. I’m also interested in the next iteration of preventive care. One of the trends we’ve seen over the past year is that patients are having emergency telehealth visits but skipping wellness visits. How many people are going to find out they have an advanced medical condition because they skipped this annual visit last year? I think a lot of learning will take place as we redefine the gold standard of care in a post-pandemic environment.
For the future, what do you think is the most attractive economic or financial opportunity?
It won’t surprise you if I am going to talk about the Silver Tsunami and our aging population, because that’s what we all wake up to thinking about every day. To add a slightly different perspective, let’s talk about specialist care and some of those more marginal specialist needs.
I think the next opportunity for results will be to divide the care into specialties. Thinking of one piece of this puzzle, look at menopause. How many people have spent their time innovating for menopause? Not a lotâ¦ but I’m glad to see this area gaining more attention from innovators lately. How many other specialized services like this exist to meet specialized needs as our population ages?
The other thing that has become clear to us over the past year is that we don’t spend a lot of time thinking about caregivers. This past year has highlighted the amount of care provided in the home, the number of people caring for their own family members, and the health of those people as part of this ecosystem. It is possible to think about holistic health not only in terms of “how are you as a patient” but “how are those who take care of you and how well equipped are they to actually take care of you. of your health? “
In terms of technology, what do you think is the biggest breakthrough on the horizon for PointClickCare or your own experience in the future?
We’ve long been talking about collaborative care, predictive analytics, and machine learning. I’m interested in what happens when you put these things together.
The ability to combine automated information with subjective information can unlock what is in the provider’s brain and what is in the brain of the stakeholder so that it can guide intervention across an entire team. care. Combining this with more automated information through machine learning could have a significant impact.
If we could automate the various connections and information, it would allow our providers to spend their time doing what we want them to do, which is to focus on patient care.
What do you think will be the greatest social influence on the health care industry during this near term future?
As a mom of two little ones, I think the focus on caring, mental and behavioral health, and self-care will have a big influence.
Our ability to think about holistic health, and not just the social determinants of health, will be a major focus going forward. At the end of the day, we are all patients, consumers and individuals, but we see them as three separate profiles when they are one.
How to connect the patient to the consumer so that he is proactive in responding to his health needs? It’s an interesting paradigm that has surfaced over the past year under the theme of the languid – the importance of understanding how you thrive and making sure you’re monitoring your mental and behavioral health.
Which consumer product or service do you think will have the greatest impact on the industry in the short term?
I am very excited about some of the technologies and solutions that are responding to patients where they are. There are several coaching and telepsychiatry apps that have become more popular over the past year by allowing consumers to find help and connect with another person. This allows them to meet their challenges without needing a mental health diagnosis or raising their hand to say, “I have a mental health problem.” I think the more we can do that, the less stigma there will be in the transition from consumers to patients.
Complete the sentence, in three years I hope that the delivery of care will be …
Truly patient-centric, with regulatory and technology stakeholders meeting the patient where they are and orienting themselves around the patient experience, not the partitioning of data.