NEW YORK & STAMFORD, Conn.–(BUSINESS WIRE)–March 28, 2022–
WWE ® (NYSE: WWE) and Fanatics today announced a comprehensive, long-term sports and entertainment partnership that will see Fanatics use its expanded digital sports platform to create a new and improved experience for fans of WWE worldwide in multiple businesses, including e-commerce. and licensed merchandise, as well as physical, digital and non-fungible token (NFT) trading cards. Through this groundbreaking agreement, WWE will benefit from many features on the Fanatics platform to create more opportunities for its global fanbase to show off its pride and passion for WWE, its signature events and its star roster.
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WWE® and Fanatics Announce Long-Term Sports Platform Partnership for E-Commerce, Licensed Merchandise, Trading Cards and NFTs (Photo: Business Wire)
Companies that will work together to create an enhanced fan experience include Fanatics Commerce, Fanatics Collectibles, and Candy Digital.
“Fanatics is the industry leader and Michael Rubin is a visionary,” said Vince McMahon, WWE President and CEO. “We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans around the world with more ways than ever to engage with WWE and our Superstars. “
As part of the agreement, this summer Fanatics will exclusively reintroduce a fast new e-commerce and mobile destination, WWE Shop, giving fans around the world access to a leading assortment of WWE merchandise across all categories, including including clothing, durable goods, such as title belts, headgear, accessories and more. Fanatics will work closely with the talented WWE teams that have significantly grown this business in-house for decades, and the company will also add rights to design, manufacture and distribute collections of on-demand, real-time merchandise to celebrate. the unpredictable WWE. new and emerging moments and Superstars.
“WWE is one of the most admired sports and entertainment properties in the world, and it made perfect sense to activate many parts of our global Fanatics platform to create a one-of-a-kind fan experience,” said said the CEO of Fanatics. Michael Rubin. “From e-commerce and licensed merchandise to trading cards and more, we’ll be delivering an incredible set of features to help passionate WWE fans around the world celebrate their favorite Superstars, signature events and the WWE brand. in general.”
Fanatics Collectibles, the company’s trading card and collectibles division, will also become the exclusive provider of WWE-licensed physical and digital trading cards, which will once again bear the nostalgic Topps logo. Fanatics acquired the legendary 70-year-old Topps brand earlier this year, which previously had a long-term relationship with WWE. This deal will begin when WWE’s existing trading card rights expire over the next few years.
Also as part of the pact, later this year Fanatics’ next-gen digital collectibles company, Candy Digital, will become one of WWE’s premier NFT partners. Candy’s team of world-class digital artists, designers and technologists will curate and build a full line of high-quality trading card NFTs featuring WWE’s greatest moments and stars.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and a recognized leader in global entertainment. The company consists of a portfolio of companies that create and deliver original content 52 weeks a year to global audiences. WWE is committed to providing family entertainment on its television programming, premium live events, digital media and publishing platforms. WWE TV-PG programming can be seen in more than one billion homes worldwide in 30 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a huge library of on-demand videos and is currently available in over 180 countries. In the United States, NBCUniversal’s streaming service Peacock is the exclusive home of WWE Network.
Additional information about WWE (NYSE: WWE) is available at wwe.com and corporate.wwe.com.
Fanatics, Inc. is the ultimate one-stop sports fan destination that ignites and harnesses fan passion and maximizes the presence and reach of preeminent sports partners globally. Building on long-standing relationships with over 900 sports properties, a database of over 80 million global consumers, and a trusted brand, Fanatics continues its innovation in the sports landscape by creating the leading platform global digital sports form, with offerings including licensed merchandise, trading cards and collectibles, digital collectibles and NFTs, gambling and online iGaming.
For more information, please visit www.fanaticsinc.com.
Trademarks: All WWE programs, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its affiliates. All other trademarks, logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, but are not limited to, risks related to: the impact of the COVID-19 outbreak on our business, results of operations and financial condition; enter into, maintain and renew major distribution and licensing agreements; a rapidly changing media landscape; WWE Network; our need to continue to develop creative and entertaining programs and events; the possibility of a decline in the popularity of our sports entertainment brand; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory environment and related private sector initiatives; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and the increased financial resources or market presence of many of our competitors; uncertainties associated with international markets, including possible disruptions and reputational risks; our difficulty or inability to promote and conduct our live events and/or other activities if we fail to comply with applicable regulations; our reliance on our intellectual property rights, our need to protect those rights, and the risks of our infringement of the intellectual property rights of others; the complexity of our rights agreements across distribution mechanisms and geographies; potential substantial liability for accidents or injuries occurring at our physically demanding events, including, without limitation, claims alleging traumatic brain injury; major public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; privacy standards and regulations; possible deterioration in general economic conditions and disruption of financial markets; our accounts receivable; our debt, including our convertible notes; litigation; our potential inability to meet market expectations regarding our financial performance, which could negatively impact our stock; Vincent K. McMahon exercises control over our affairs and his interests may conflict with the holders of our Class A common stock; a substantial number of shares are eligible for sale by the McMahons and the sale, or the perception of possible sales, of such shares could cause our share price to decline; and the volatility of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our historical and projected liquidity and cash flows, our strategic plan (including other uses of capital), our results and financial condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and any other factors that our advice d administration may deem relevant. Forward-looking statements made by the Company speak only as of the date they are made and are subject to change without any obligation on the part of the Company to update or revise them. Undue reliance should not be placed on these statements. For more information on the risks and uncertainties associated with the Company’s business, please refer to the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections of the filings. by the Company with the SEC, including, but not limited to, our annual report on Form 10-K and quarterly reports on Form 10-Q.
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CONTACT: Media: WWE
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PUBLISHED: 03/28/2022 08:30/DISC: 03/28/2022 08:32